Marvell - The World Is Ours (Music Video Analysis)

Cinematography

Marvell's 'The World Is Ours' music video mostly consists of close ups, low angles and mid shots. The first few shots are close up shots on the environment and we are unable to identify where they are. Extreme long shots and establishing shots are usually the shots which we would expect to see if the environment is being shown, however they did effectively use a close up shot to create enigma for the audience, leaving them with the question 'Where is the music video set?'. There are also close ups on the artists which show the audience the artists emotions through their activity with their hands and facial expressions. The lyrics within the song relate to the way they are expressing themselves so the close up shot is a suitable camera shot to use to show the audience the artists emotions. In the video, the artists hand movements and facial expressions help the audience to see the struggle and relief visually rather than just hearing them talking about it. The close up shots are slightly at a low angle as well so we could say that the low angle close up shots connotes a feeling of superiority now that they have made it into the music scene. I also denote mid shots in the music video and the purpose of these mid shots are to show the facials expressions of the artists but to also show the body language and the performance. It does shows the audience a larger amount of the background than the close up but still creates enigma for the audience. The mid shot was ideal to use as I denoted the artists evoking a feeling of ease and success but also a feeling of anger and disappointment through their performance, connoting their progress in the music industry and their fury, maybe due to the fact that people have let them down on their path to victory.

Mis En Scene 

The mis en scene helped to create enigma within the music video. The space where the music video has been shot is very compact, destroyed and mysterious, leaving enigma for the audience. The only assumption that can be made of the area is that it could be set in an abandoned building hence the tables, the door frames and windows, however we do not know what or where the building is so it creates mystery for the audience, making them ask questions like 'Where is this place?' and 'What is this place?'. The artists performances are very simple but expressive. The artists do not move around much but are creative with their body language and link their actions to their lyrics. They are looking into the camera and performing as if they were directly expressing their stress and struggle to the audience which allows the audience to relate to the lyrics within the music video and connect with the artists. The lighting changes from low key to high key. However, the majority of the lighting is very low key which could connote negative emotions or could just simply create enigma e.g. at at 0.11, the lighting on the environment is very low key, creating a feeling of enigma and tension as it is dark (the kind of lighting we would expect in a horror/thriller film) which might take the audience out of their comfort zone. But the lighting in certain parts of the music video are high key which could connote the breakthrough of their struggle. At 2.09, the lighting is very bright on the artist and the artists performance is powerful at this point. This could connote his success of getting to where he is even though he struggled. The lighting could relate to the lyrics as when the lighting is dim, this could represent their bitter feelings towards the people that never co operated with them in the past where as when the lighting is bright, this could represent their victory of making it into the industry even through the struggles they have been through. The costumes that the artists are wearing are bleak and dark and each individual of the group are wearing a pair of black tinted glasses. This creates enigma for the audience as they are left with questions like 'Why are they all wearing bleak costumes and glasses?'. The glasses could be to hide their pain that they are expressing in their lyrics and the bleak clothing could represent the struggle they have been through and their seriousness when they say confidently 'The world is ours'.

Editing 
In this music video, there are various editing techniques used such as visual effects like overlapping, fades and other transitions and editing techniques.