CinematographyJ.Cole's 'Who Dat' music video looks very basic and simple to re create. However, the music video consists of numerous shots such as panning and tracking, high angle shots, long and mid shots, etc. The music video begins with an establishing shot showing the environment that J.Cole is surrounded by. This shows the audience the relationship between the artist and the scenery behind him. A panning shot is used when the camera tilts down towards J.Cole and begins to track him. The purpose of this panning shot is to take our attention off of the buildings and scenery in the background and focus on the subject which is more important in the music video which is the artist, J.Cole. The tracking shot then begins and we see J.Cole walking into a different scenery. A tracking shot is used to connect the audience and the artist and this makes the audience feel more involved with the artist as he progresses through different scenery. Tracking and panning shots are also combined to make the audience feel more involved as they feel as if they are walking with J.Cole but they also feel as if they can see what J.Cole is seeing, which almost brings out the five senses. I denote long shots within the music video and these long shots capture the artists body language, facial expressions and performance but also captures the background, the people and the environment around him. I also denote mid shots which are pretty much used in most of the video to J.Cole's body language. I also denote low angle shots which connotes J.Cole's dominance and inferiority within the video. From these low angle shots, it is clear who the main subject is and the low angle shots make him stand out from the other people in the background following him.
Mis En Scene
The music video is shot in different locations of a large area in America. Music videos are not really shot in neighborhoods or rural areas so this music video is successful in the sense that it is unique and might make the audience want to continue watching it. J.Cole's costume stands out from the other performers costumes as Apart from the first couple shots where the group of performers in the background are wearing their own daily clothes, there is another group of performers who are all wearing similar cheer leading costumes where as J.Cole is wearing every day clothes. This makes J.Cole stand out from the rest of the performers and the audience are able to see that he is our main focus. The clothes that J.Cole are wearing also allows the audience to relate to his style more. There is no artificial lighting in the music video so we can say that the lighting is high key and natural which allows the colours to stand out more. This might make it more appealing to the audience as the film isn't bleak, making it more visually exciting to watch. J.Cole's performance really helps to liven up the music video as he is very expressive. This is clearly shown through his body language. In this music video, J.Cole encourages the audience to sing along to the catchy song through his performance. The props in the music video were also used well to relate to his lyrics e.g. at 0.38, J.Cole walks past a large group of televisions piled up on top of each other and ironically, J.Cole says 'Now I'm on television'. Also at 2.02, a fire ignites when J.Cole mentions the word 'hot'.
The props and lyrics combined really help the audience to create an image in their head. The props also visually appeal to the audience as it creates a feeling of entertainment and fun.
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